Analysis of 15 Certificate

I believe that a 15 certificate is most suitable for my film, as it will enable me to reach a much more broader audience than compared to an 18 certificate. This would be is beneficial to both the production companies and distribution companies of my film as they would be target a larger audience.

Below, I have selected the following guidelines for a 15 that could be related to the Horror genre:

• Strong and Sexualised violence -

Strong and sexulaised violence is permitted, however, scenes cannot be in too much detail. There may be detailed verbal references to sexual violence, but any portrayal of sexual violence must be discreet and provide strong contextual justification.

• Violence Scenes - 

Strong violence scenes are permitted, however, should not dwell on the infliction of pain and injury.

• Sexual activity - 

Scenes of sexual activity is permitted providing it is not in strong detail. There may be strong verbal reference to sexual behavior, however, it is unlikely it would be acceptable if not justified by the context. 

• Scenes of Nudity - 

Scenes of nudity is permitted providing there is sexual context. According to the BBFC there is no constraints on nudity, in non sexual or educational context. 

• Moderate Language -

According to the 'BBFC' there may be frequent strong language (For example; 'Fuck'). However, the strongest terms (For example; 'Cunt') may be acceptable if justified by the context.  

• Weapons - 

The use of weapons are acceptable, providing easily accessible weapons are not glorified (For example; 'A Kitchen Knike'. 

Analysis of 12A Certificate

Below, I have selected the following guidelines for a 12A that could be related to the Horror genre:

                                                                                                                                                                                          

• Mature themes - 

Mature themes are acceptable, however the treatment must be suitable for teenagers.

• Moderate Violence -

Moderate violence is allowed, however can not dwell on detail. For example, no emphasis on injuries or blood. Nevertheless, the occasional gory scene may be permitted, if justified by the context of the film.

• Sexual Violence -  

Sexual Violence can be implied or briefly indicated, regarding a strong contextual justification is provided.

• Nudity - 

Nudity is allowed, however, only in sexual context and must be brief and discreet.

• Moderate Language -

Moderate Language is permitted. However, the frequent use of profane language (Such as "Fuck") is not acceptable.

• Use of Weapons -

The use of weapons is acceptable, however, weapons must be glorified.

• Physical and Psychological behavior - 

Physical and Psychological behavior is permitted is acceptable. However, these scenes can not be frequent.

Introduction To Research On Possible Certificates

As part of the research and planning of film, I have to come to a suitable certificate for my film. The chosen certificate will appear on both my Teaser Trailer and Poster. As I have very little knowledge on which certificate is most suitable for my Film, in the next couple of posts, I will anaylsye each possible certificate. This will provide me with a better understand of which certificate is best suited for my film. Most of my research will 'Secondary research, as it will involve me gather existing research from the 'British Board of Film Class' website.

Below, I have attached a link to BBFC website:

BBFC Webiste 

I will only be looking at 3 possible certificates, as I believe these would be most suitable to my specific movie, in terms of my target audience and genre. These possible certificates include;

• 12A
• 15 
• 18 

My finished Billing

Now that I have come to a final decision of my cast and crew of my film, I have now created my own credits which will appear at the bottom of my poster. As I had very little knowledge on what to include in my billing and the layout, I conducted research on existing horror billings. This was beneficial, as it gave me a lot of audience on how to create my own billing, in terms of the order of the cast and crew appear. 

In order to construct my billing, I had to download the font 'Steel Tongs'. I used 'Photoshop Elements' to use the downloaded font and create my billing. This allowed my font to look authentic and realistic, as it contains existing conventions of horror billing. 

The Cast Of My Film.

Having conducted research on existing professionals, in order to come up with a list of crew members for my billing, I am now able to make up fictional biographies for my cast. When selecting member's of my Crew, I wanted to use people who really worked in the industry, to give a more realistic feel to my film. However,when I had to select my cast, I did not choose well known 'Stars', as it would be impossible to use real actors.

Below, I have created a fictional biographies for the characters I have created.

- Jack Caine - 

Staring along side awarding winning, Johnny Depp in "Silence", Caine is set to be staring in another outstanding horror this summer. It is safe to say that Caine is specialized within the Horror genre, as 'Silence' would be his 12th performance in a Horror production. Some of these include "Don't look back", "Sister" and "The Elevator"

- Elizabeth Gold - 

Sophisticated actress, Elizabeth Gold is most known for appearing is "The Kings Speech" in 2010. Elizabth has appeared in movies ranged from diverse genres, such as Romantic Comedy, Thrillers and Horror. Gold has the ability to adapt herself into any role given to her. Elizabeth has appeared in films such as, "The capture", "Pitch Perfect" and "Revenge" 

- James Renner -

Up and coming actor 'James Renner' is most known for his appearance in the horror TV Series "Cluedo". Whilst the majority of Renner's fame derives from his acting skills, he is also a sensation to the ladies. Renner has been nominated for 'Coolest Actor' of the year, this will be his second nomination in a row.

- Jessica Johnson - 

Johnson is most known for her performances within the horror genre.Johnson won the 2013 award for most Sinister actress. She has the unique ability to create an unsettling atmosphere for the audience, which is ideal for the horror Genre. Jessica has performed in big blockbuster releases, such as 'Sinister', 'The Shinning' and the 'Evil Dead'. 

Creating My Own Billing.

In order to create my own 'Billing/Credits' poster I am will need to compile a list of the crew who would work on the production of my film. As I have very little knowledge of the movie production industry, I used IMDB (Profile site of Editors, Producers and Actors, in the movie sector) to research various people, for example, Editors, Producers and Casting Directors. I will be looking for candidates who have previously worked in the 'Horror' genre. I will be using names of real people form my crew, in order to make both, my poster and teaser trailer feel more authentic.

Below, I have written a list of profiles that I believe would be suitable for my cast. 

- Novel - 

Stephen King 

Stephen Kind IDMB Profile 

Stephen King is one of the most well established writers in the Horror genre of all time. King has written many novels, that have later go on to become critically acclaimed featured films. 

These include; "The Shining", "It", "Misery" and "Carrie".

- Script Writer - 

Scott Derrickson 
Scott Derrickson IMDB Profile

Scott Derrickson is know for his specialized skills in the industry of 'Script Writing', especially within the horror genre. It is for this reason, I believe that he would be best candidate to select be the script writer of my film. Recent works include; 'Sinister', 'The Exorcism of Emily Rose' and 'Deliver us from evil'.

- Director - 

Wes Craven 

Wes Craven IDMB Profile

Wes Craven has a number of specialized skills withing the Horror genre. Whilst Craven is primarily a writer, 'Wes Craven' has go on to become one of the most renowned creators of Horror films of all time. Some of his more recent work include; "My Soul To Take" and "Scream 4". However, most of Craven's lies with his skills of directing. He directed the original "Nightmare of Elm Street"(which he also wrote), The entire 'Scream' serious and 'The house on the left.

- Exclusive Producer -

Sam Raimi 

Sam Raimi IMDB Profile 

Sam Raimi is most known in the Horror industry for being the co-founder of 'Ghost House Pictures'. At the prime of Raimi's career he released so of the most well established horror films, including "Drag Me To Hell", "Boogeyman" and "The Grudge". The most recent work of 'Sam Raimi' include the remake of his original rework of "The Evil Dead"and "The Possession".In addition, it has recently been announced that 'Sam Raimi' will be the producer of the remake of 1982 horror classic "Poltergeist". 

- Executive Producer -

Trevor Macy 

Trevor Macy IMDB Profile

Trevor Macy is known for producing horror films, such as 'Oculus', 'The Raven' and 'The Stranger's'.

- Producer - 

Paul Harris Boardman 

Paul Boardman IMDB Profile

Boardman's is well know for his work in the horror genre, manly related to the producing side to the film. After graduating from 'The University of the South', Boardman went on to producing film such as; 'The Exorcism', Deliver us from Evil' and 'Hellraiser'.

- Producer - 

Marc D. Evans 

Mark D. Evans IDMB Profile

Films Marc D, Evans has produce include; 'The Strangers, 'Oculus' and 'Raven'. 

- Editor -

James Wan

James Wan IDMB Profile

James Wan is a well established editor within the Horror Genre. He has edited releases such as; 'Insidious', 'The Conjuring', 'Dead Silence and 'Saw'. 

- Production Designer -

Alicia Keywan

Alica Keywan IDMB Profile

Alicia Keywan is a product designer who's focus is mainly on the Horror genre. Keywan has been involved in films such as; 'Chucky', 'The Hunting', 'Silent Hill' and 'Wrong Turn'. 

- Cinematographer - 

Peter Deming

Peter Deming IDMB Profile 

Peter Deming was born on December 13, 1957 in Beicut. Deming is known for works such as 'The Cabin in the woods', ' Drag me to hell' and 'Scream 2'.

- Casting - 
Lisa Fields 
 Lisa Fields IMDB Profile

Lisa Fields is a 'Casting Director', that works specifically on films in the Horror genre. Horror films that she has cast include; 'Friday the 13th', 'The Texas Chain Saw Massacre' and 'The Innkeepers'. 

- Constume Designer -
Kristin M. Burke  
Kristin M. Burke IMDB Profile

Kristin M. Burke has worked in the costume department for Horror films, such as; 'The Conjuring', 'Insidious' and 'Insidious chapter 2'. 

- Music Composer -
Christopher Young 
Christopher Young IMDB Profile 

Christopher Young, has written the music for a total of 110 titles. 

Many of which come from the Horror genre, these include; 'Drag me to hell', 'The Uninvited', 'Sinister', 'Urban Ledgend' and 'The exorcism of Emily Rose'. 

Billing of Horror Posters

Below are three examples, of annotated billings from the horror genre:

'Sinister'

'The Strangers' 

'Oculus'

As part of my final task, I will need to create my own Billing that will appear on both my teaser trailer and movie poster. When evaluating the 'Billing' of horror posters, in terms of their conventions, a common pattern was formed in terms of billings layout. Firstly, in almost every post that I looked at, I noticed that the billing appear at the bottom of the Poster. Similarly, when looking at teaser trailers I found that their version of the billing also appeared at the end of the trailer. In addition, when evaluating the billing of posters, I noticed that a common pattern was formed in terms of the layout of its conventions. For example, the name of the production company always appeared at the beginning of the Billing. This is a 'Universal Idea', the name of the production company appearing at the beginning of the billing, is the same for all genre's, not just one specific genre. A second example, is that the name of the director appearing twice in the Billing, once towards the beginning and then right at the end of the billing. 

By analysing these posters in terms of their billing it will help later on in my project, as will have to create my own Billing. As I have highlighted the main conventions and features of Billing in both Posters and Teaser Trailers, by incorporating these existing conventions into my Billing, it will result to the billing look more authentic and realistic. 

Introduction to Billing

To make my poster and teaser trailer authentic and realistic, I am going to include a version of the 'Billing' in each. During my analysis of poster have billing on the bottom of the poster. The only real exception to this are 'Teaser poster', which come a lot earlier than the films release. Due to the fact that I am making a poster that would be promoting a film close to its release, and not a teaser poster, in order to make it authentic, one of the conventions I will include is a 'billing .

In order to make my 'Billing' seem realistic, I am going to conduct research into the font used, the order of elements and create a biography for each member of the cast and crew. To expand my research, I am going to look at a number of existing credits/billings on Horror poster. Looking at horror poster in particular, will help me come up with my cast and crew.

Below, I have attchated an example of an existing movie poster, for the same film. One which is a 'Teaser movie poster' and a poster designed closer to the release date.

              Teaser Poster Trailer                                                 'Poster, closer to release date'

                                            

'Relativity Media' Analysis

'Relativity Media', is an American film company, which was founded in 2004 by Ryan Kavanaugh. The production company considered as quite a new production company to the industry. However, despsite the fact the company has only been around for 10 Years, it has produced some of the highest grossing films, such as; "The house at the end of the street" and Shark Night 3D". 

'Ghost House Pictures' Analysis.

'Ghost House Pictures' is Production company that specalises in the horror genre. Ghost House Pictures have produced films , such as; 'Drag me to hell' and 'The Evil Devil'.

'Screen Gems' Analysis.

'Screen Gems' is also an American film production company, which is a subsidiary company of     'Sony Pictures Entertainments', Colabian 'TriStar motion picture group'. Screen Gems have produced a number of well established horror films, such as 'Prom Night' and 'The Stepfather'.

'Summit Entertainment' Analysis.

Summit Entertainment, is an American film studio and is a subsidiary of 'Lion Gate Entertainment' (A Canadian-American entertainment company). The headquarters of the production company is based in Universal City, California.  In addition to it's main headquarters the global production company also has international offices in London. Summit Entertainment is mainly directed at the Horror industry, producing established movies, such as; "The Ghost" and "Sinister".