In this post I am going to anayle a poster from 'Sight & Sound'. Despite being an independent magazine, it still contains the same conventions as a cover from Empire. When compared to a mainstream magazine, such as Empire, a clear difference between the two is on the front. The image on the front of a Sight and Sound magazine tends to be of a director or editor of the film being review. Whereas, when compared to the Empire, the front of the magazine tends to be of a irreconcilable character or star. This can therefore, suggest that despite the two magazine covers including the same conventions, the magazine is aimed completely at a different audience. This point is also reinforced through the colour scheme of the two magazines. The colour scheme of 'Sight & Sound' has a more serious tone, making the cover seem more sophisticated, which is suits the target audience of the magazine.
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